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Greta Constantine & 5 Gum - 5 Black Collection

Monday, December 10, 2012

 

 

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I am always interested in learning about new fashion collaborations as they are always so creative and unique.  I was emailed about a collection that involved the collaboration of Stephen Wong and Kirk Pickersgrill the talented Canadian design duo behind the Greta Constatine label and 5 Gum.  I was really intrigued as a partnership between a fashion label and a gum company is not a typical collaboration that you see everyday so I knew it had to be good.  The collection is called 5 Black Collection and it consists of a 10 piece capsule collection that really takes "Stimulates Your Senses" to a whole new level!

I had the opportunity  to ask a few questions to Stephen and Kirk about the 5 Black Collection.  Check out the interview below!

 

Question

Coming up with new looks and designs must be difficult as you are always trying to achieve something better.  How did you come up with these fantastic designs that are bold and feminine all at the same time?

Stephen: We design many collections each year, so with each new piece you challenge yourself.  It's not so much about creating something new each season, but helping see the collection pick up where the last ended.  doing so keeps our brand consistent and relevant.  To keep each season unique, we also strive to experiment and expand on one particular idea or unique technique.

 

Question

I just love the iridescent fabric that you used in making these pieces; it is just the right amount of color and shimmer all in one.  How did you decide on using this stunning lurex fabric?

 

Kirk: In the early design stages, we sourced a technical woven fabrication that appeared to change color depending on the lighting.  It captured the futurism and bold character that define the 5 Black Collection.

 

Stephen: It's lurex but it's also an iridescent fabrication.  It has two different colors of the lures woven in and it's backed onto a black fabric so the base is still black.  It was perfect to use for the 5 Black Collection simply because the base is black, but the lurex is the colors of the 5 Gum.

 

Question

Fashion designers and a gum company is not a normal collaboration that you would see every day but it seemed to work so well here.  What was your favorite part of this collaboration and would you like to do more unique collaborations like this in the future?

 

Kirk: Partnerships traditionally entail binding limitations.  Yet, what made this work so well that the 5 Gum team didn't set any parameters.  It was very much a blank canvas to create - something refreshing as partnerships rarely afford such freedom.

 

Stephen: The 5 Black Collection did not feel all too different to when we design our own collections.  I think this was mostly because the essence of the 5 Gum band is very much in line with our own.  Indeed, it's very important to partner with likeminded brands simply because it offers the consumer access and interaction that otherwise would not be possible.  For us, Greta Constantine is much more than fashion.  Each season, we're presenting a lifestyle, an aesthetic.  With 5 Gum, we're sharing our vision with a wider, and in some respect, different customer than our collection traditionally communicates to. 

 

 

Winnipeg Fashion Blog, Canadian Fashion Blog Greta Constantine 5 Gum, 5 Black Collection

Photo Credit: George Pimentel

 

Winnipeg Fashion Blog, Canadian Fashion Blog Greta Constantine 5 Gum, 5 Black Collection

Photo Credit: George Pimentel

 

Winnipeg Fashion Blog, Canadian Fashion Blog Greta Constantine 5 Gum, 5 Black Collection

Photo Credit: George Pimentel

 

Winnipeg Fashion Blog, Canadian Fashion Blog Greta Constantine 5 Gum, 5 Black Collection

Photo Credit: Peter Tamlin

 

 

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Posted by Rebecca Harasym at 3:13 PM

32 Comments:


Amazing collection! It's always fascinating to go behind the scenes with designers and their creative process. Thanks for sharing this interview with us Rebecca! Rowena @ rolala loves
December 10, 2012 3:52 PM By Rowena
Amazing photos :)
December 10, 2012 3:59 PM By http://anna-and-klaudia.blogspot.com
Hi Rebecca! Congrats for the collaboration! The collection is really great and cool, I like the design: creative and unique! Kisses and happy week ahead! xo
December 10, 2012 4:32 PM By Lilli
I really love that even though the shapes and colors are jagged, edgy, and dark, they still have a femininity to them. They still make a womanly shape. Love that!
December 10, 2012 4:33 PM By Jamie "ChatterBlossom"
wow those are such beautiful photos. i love the outfits as well. very unique like always! 5ftandpetite.blogspot.com
December 10, 2012 6:25 PM By laura
Great interview! I love the structure of these pieces :) xo Ashley Southern (California) Belle
December 10, 2012 6:57 PM By Ashley
Oooooo I love the iridescent fabric, beautiful!
December 10, 2012 7:12 PM By Sandra
This is a great collection. very edgy and very fresh. Great interview. Thank you for always visiting my blog and for the sweet thoughts. xo Sam http://fabulouspetite.blogspot.com
December 10, 2012 9:45 PM By Sam
Great interview! Awesome line. I love all the pleating! <3 Josephine www.champagnestar.com
December 11, 2012 2:11 AM By Josephine
I didn't know that fashion brand but they're really very telented designers. These origami tops are AMAZING! xoxo Patricia http://misstoptenimage.blogspot.com
December 11, 2012 4:09 AM By Patricia Iglesias
Thanks for sharing this...I like their design! Very cool:)
December 11, 2012 4:15 AM By EDGYMIX
I am totally digging these styles!
December 11, 2012 5:48 AM By Subliminally Smitten
What a wonderful collection!
December 11, 2012 6:21 AM By Adeola Naomi
Wow great collection!!! I like it!!! Have a good week, dear! Besos, desde España, Marcela?
December 11, 2012 6:22 AM By Marcela
Super interview, I always enjoy getting to find about designers and behind the scenes things!! Fabulous. Hope you have a great day xx
December 11, 2012 6:48 AM By La Femme Nouvelle
Amazing styles!
December 11, 2012 8:56 AM By fashionhypnotised
What a great interview! I love the different silhouettes he uses <3 katherine
of corgis and cocktails
December 11, 2012 9:59 AM By katherine
Amazing post and pics kisses
December 11, 2012 10:53 AM By Brooklyn Grace
Thanks for visiting my blog! I´m following you! Let's keep in touch! kisses http://trendytips-trendygirls.blogspot.com
December 11, 2012 11:23 AM By Anita Anota
Wow, this is such a brilliantly creative collection! Great Q&A!
December 11, 2012 5:48 PM By Sam Frills and Thrills
Hi Rebecca, very unique looks! I love the outfits on the last picture! kisses chris
December 11, 2012 5:55 PM By chris ed
Love the last pic! I did not know the designers! Gret post! xoxo novelstyle.blogspot.com
December 11, 2012 6:50 PM By Ileana
Wow, they have made some gorgeous designs! Love the originality of them. SO interesting and beautiful. xoxo Alison www.stylingmylife.com
December 11, 2012 9:00 PM By Alison
Thanks for the photos...I really like the collection, but can see the weaknesses too. But def interesting :) <3 Cambria jupefashion.blogspot.com Check out my Jose Eber GIVEAWAY!!!!!!
December 11, 2012 9:49 PM By Jupe
the models looks so fab wearing this collection, great designs and choice of patterns too !Thanks so much for ur comment on my blog ! ?thefashionflite ?twitter ?Bloglovin
December 12, 2012 2:00 AM By surbhi
I have to admit, I was skeptical about the idea of a collaboration between a designer and a gum company... but, I'm so impressed! The designs are amazing and there are some parts of it, like the pleats and geometric folds, that do actually call to mind gum wrappers! xox, Cee
December 12, 2012 3:55 AM By Cee
Great interview!!beautiful collection! The Fashion Heels Facebook Bloglovin Twitter
December 12, 2012 5:41 AM By Jessica
This is lovely :) I'm very in asymethric cuts. very beautiful collection! Many kisses, Nicole www.nicoleta.me
December 12, 2012 10:02 AM By Nicoleta
They look awesome! ? Dear maybe wanna send a cards each?
December 12, 2012 1:06 PM By Victoria
This is so cool and chic!I love the concept and the style!thanks for sharing Rebecca!!xx Coco
December 12, 2012 1:35 PM By Coco
This is so so cool. This post totally rocks!!! Best Regards Miss Margaret Cruzemark http://margaretcruzemark.blogspot.com/
December 15, 2012 11:21 AM By miss Margaret Cruzemark
Very interesting post! Like those chic designs! LA By Diana Live Magazine
December 17, 2012 7:03 AM By Diana Marks